Normally my hair would take about 35 minutes to dry but with the Elchim il Futuro Ionic Hair Dryer it takes 22 minutes. You just simply adjust the soft push buttons and the hair dryer blows strong hot air. One side effect of this is the hair dryer is pretty loud. The actual unit uses 2000 watts, when it's put at the max. This will not change your electric bill much if you dry your hair twice a week or four times a week. Just as long as you don't keep it on for hours at a time, though you wouldn't need to. This is a high tech, light weight hair dryer that uses anionic technology. Giving you dryer hair faster.